4LIFE COMPANY HISTORY
4Life Research is
recognized as the world leader in Transfer
Factor immune support research and manufacturing.
In 1996, David
Lisonbee left a nutraceutical company he
cofounded in 1985. He confessed,
"Although incredibly successful, we weren't
reaching enough people. There had to
be a better way!"
Through his
research he discovered that the immune
system was the hub, or center, of good
health. The immune system is the
body's way of disabling or killing
the potential threats that would otherwise
destroy us. There are billions of
these potential threats in our environment,
which all of us come in contact with
regularly. A healthy immune system
means a healthy body and a happy life.
David discovered the power of microproteins called transfer factors and
their beneficial impact on the immune
system. With over 50 years of research
and more than 3,000 studies and papers,
transfer factors are distinctive proteins
which literally transfer immune knowledge
from a donor to a recipient. David
also discovered that there was a patented
process for extracting transfer factors from
bovine (cow) colostrum. He secured an
exclusive license to the patent. The
strength of these amazing molecules
convinced David to integrate transfer
factors into the network marketing industry
he knew so well. The products,
Transfer Factor™
and
Transfer Factor Plus™, were then developed.
In January of
1998, along with his wife, Bianca, he
cofounded 4Life™ Research with Transfer
Factor as its flagship product. Today,
4Life Research continues to believe strongly
in the future of Transfer and the impact it
can have on the health of people all over
the world. Hundreds of medical
professionals have also discovered the power
of 4Life's products and recommend them to
their patients.
INTERNATIONAL OFFICES
In just fifteen
years, 4Life Research has offices in 22
countries and doing business in more than 50
countries around the world. 4Life
Research has established a major
international presence, with markets in
USA, Japan, New Zealand, Australia, Canada,
Colombia, UK, Russia, Korea, Europe, Mexico, Singapore,
Malaysia, Taiwan, Philippines, Thailand,
India and
Spain. In
August of 2000, 4Life Research joined forces
with one of the industry leaders in
nutrition and direct selling,
ShapeRite®.
Founded in 1989, ShapeRite® was extremely
successful with its weight management
products and systems.
Since 2001,
4Life products have appeared in every
publication of the Non-Prescription Drugs
and Dietary Supplements Physician's Desk
Reference (PDR). In 2002, 4Life Transfer
Factor® was featured in the publicly
televised American Medical Review (AMR). In
2003, Inc. 500 Magazine named 4Life the 15th
fastest growing privately held company in
the United States.
To date, 4Life's
"patent philosophy" accounts for two issued
patents and more than 20 patents pending;
tens of thousands of people around the world
recognize 4Life Transfer Factor as the
finest immune support product anywhere.
In 2006 David
Lisonbee received the prestigious I.N.
Blokhina Award for "excellence in
biotechnology." TotalHealth magazine placed
Lisonbee and 4Life® at the "forefront of
immune research for more than 12 years."
In addition to
creating unparalleled opportunities for its
distributor base, this dynamic merger
expedited 4Life's already incredible growth
and synergistically strengthened their
position - a position now backed by more
than a decade of success, a vast
high-quality product line and a management
team with more than one hundred years of
combined experience in the network marketing
and dietary supplement industries.
4LIFE COMMITMENT TO QUALITY
Quality.
What does it mean to you? To 4Life™, it
means providing the best health and wellness
products available in the world today.
Products made with the finest,
scientifically researched ingredients and
proven for their effectiveness. For
you, it means receiving the health support
you need from supplements that you can count
on for consistency and guaranteed potency
each time you use them. 4Life has
developed an unsurpassed quality assurance
process hallmarked by stringent attention to
detail. Our dedication to quality
begins at the very first stages and
continues throughout the entire process of
product development. From growing or
manufacturing the ingredients to packaging,
labeling, storage and distribution, the
highest standards of excellence are
continually aimed for and achieved.
With all of the products 4Life has to offer,
you can be assured that only the finest,
guaranteed potency ingredients are used and
scientifically blended. Patented
ingredients and proprietary extract blends
are also utilized in each line, adding the
power of synergy and uniqueness to our
products. 4Life further ensures
quality by always striving to stay on the
cutting-edge of research and development.
This is accomplished by utilizing a Medical
Advisory Board that includes a group of some
of the country's leading physicians,
immunity experts, nutritionists and
formulators, all of whom use the 4Life
products in their personal lives and
practices every day. These practicing,
professionals work to further efforts in
research and product development, and
provide a constant influx of new information
and awareness regarding current health
issues. How confident are we in our
ability to provide our distributors and
customers with quality products?
Enough to back every one of our products
with a 100 percent, 30-day, money-back
guarantee. These key elements describe
why 4Life continues to lead the industry in
product quality and consumer confidence.
With your health and happiness in mind,
4Life promises that premium product quality
and our commitment to complete and optimum
health will be foremost in all of our
corporate decisions. We fully believe
that, with consistent focus on these sound
principles, 4Life has and will continue to
offer the best opportunity and products to
people around the world.
4Life®
Corporate Executives
David Lisonbee
Founder and Chief Executive Officer
In school, David was the one
who figured things out. In adulthood, he's pretty
much the same. His knack is looking at the same
thing everyone else is looking at, and seeing something
completely different. In looking at the immune
system, he saw it needed more than nutrition - he gave
it information. In looking at network marketing,
he saw it needed more than product - he gave it purpose.
His titles are founder and chief executive officer, but
David considers his role to be more that of a "Lead
explorer". The field of nutraceuticals and immune
support takes daily leaps, and David's persistent
curiosity constantly pushes the frontier. And he
knows what he's doing. He's led other companies to
repeated fame, not to mention landing 4Life at 15th of
Inc. Magazine's fastest-growing privately-held company
list, being named one of Utah's Entrepreneur's of the
year and securing a record list of patents. In
2006, David's acclaim extended to Russia when he won the
I.N. Blokhina award in honor of his commitment to
Transfer Factor research, patents, and innovative
production methods. Watch out for David.
Once he gets going - he doesn't stop.
P.S. We thought you might
also want to know about David's personal side.
He's married to a fantastic woman (Co-founder Bianca
Lisonbee), has give children, and three grandchildren.
He received his bachelor's degree and MBA from Brigham
Young University in Provo, Utah, but formal schooling
was just the beginning of his life-long quest of
learning. He loves the mountains, swinging a golf
club with his family, and outdoor photography.
Bianca Lisonbee
Co-founder
Bianca Lisonbee is the type
of person everyone wants to meet. Not only does
she exude confidence and determination, but Bianca is
the heart of 4Life culture. She believes in
people, and they believe in her. After meeting
Bianca, people just want to try harder, do better, and
reach for a more successful life. In other words,
she's inspiring. Yes, she's the Co-founder and
brought more than 20 years of industry experience to
4Life... but it's the creative way Bianca thinks that
sets her apart (no wonder she's an award-winning actress
and a published poet). Building people is her
focus, and she does it with a joy and passion for life
that you can't help but notice. Perhaps this
passionate nature comes from her Italian heritage.
Born on a ship as her parents traveled to America, she
knows what it means to work for a dream. Her
insights, sense of humor, and desire to make a
difference for good in the world make Bianca a favorite
speaker at 4Life events. Like the ship she was
born on, she truly is unsinkable.
P.S. Bianca received her
bachelor's degree from Brigham Young University in
Provo, Utah. She is the mother of five children
and three happy grandchildren. Her favorite thing
to do is sit around her kitchen table with those she
loves, eating good Italian food and laughing.
Bianca also loves to dance; however, since David's not a
fan of the foxtrot (or any other dance step), her
children usually take turns as her dance partner.
David's an excellent hiking partner though, and one of
Bianca's goals is to ascent Utah's Mount Timpanogos with
all her children and grandchildren by her side.
Steve Tew, CPA
President
He might seem formal, but
this numbers guy is a warm-hearted people person.
In fact, after you meet Steve, you might just forget
that he's a CPA and start sharing your dreams and
desires. Why? Because he gives you confidence
that, partnered with 4Life, you can accomplish andything
your heart desires. Steve's personal confidence
comes from decades of experience. He's been the vice
president and chief financial officer at ShapeRite
Concepts, Park City Group, Mrs. Field's Cookies, and
Price Waterhouse Cooper... no small names in that list.
You see, Steve's used to shaking things up - all around
the world.
P.S. Steve actually took all
those nasty CPA tests and earned his CPA degree.
He has a bachelor's degree in accounting from Weber
State University in Ogden, Utah, where he putted around
his old Volkswagon Beetle. His favority travel
destination is anywhere they speak German: Austria,
Switzerland and, of course, Germany. He and his
wife, Sherma, have four children and hope to "see all of
our kids survive their teenage years" Good luck, Steve
and Sherma!
Danny Lee
Chief Operations Officer
With a resume that includes
companies such as Mrs. Fields, Merrill Lynch, Arthur
Anderson, and Overstock.com, and experience as a
financial and corporate controller, Danny Lee was
perfectly suited to oversee daily operations at 4Life.
Danny works closely with international product
registration, distributor services, distribution,
purchasing, and manufacturing. Danny holds bachelor’s
degrees in Finance and Accounting from the University of
Utah in Salt Lake City, Utah
Bruce Redd
Executive Vice President and Chief
Administration
Officer
You won't meet a kinder
person than Bruce Redd, and it's quite a bonus that this
man has also had a distinguished career as an
entrepreneur (running his own electronics, wholesale,
repair, and rental supply companies) and has served as a
key member of corporate teams (holding roles as vice
president of sale and marketing, executive vice
president, and chief administration officer). As
Executive Vice President and Chief Administration
Officer for 4Life, Bruce has always been a builder, the
guy who turns vision into reality. Bruce has been
involved in network marketing his entire adult life,
having worked both as a distributor and as a key
employee in the home offices of three major multilevel
marketing companies.
P.S. Bruce is a family guy.
He and his wife, Denise, have three great children and
two grandchildren. He'll eat anything his wife
cooks, loves Alfred Hitchcock movies, and prefers home
to exotic travel locations.
William J. Hennen,
Ph.D.
Chief Scientific Officer
As
chief scientific officer for 4Life, Dr. William (Bill)
J. Hennen oversees the development of all 4Life Products
and their innovative product ingredients. Bill brings 14
years of experience as an academic researcher in and
professor of drug design and development as well as 15
years as a consultant and research director in the
nutritional supplement industry to 4Life, ensuring that
4Life remains the foremost innovator in product
development. Bill has spoken internationally on
nutrition and disease prevention through dietary
supplementation. He has extensive experience in
marketing, development, education and registration and
regulatory affairs both globally and domestically. And
he has authored over 30 patents and several books as
well as peer-reviewed papers in bio-organic, medicinal
and nutritional chemistry.
Bill received his Ph.D. in
bio-organic chemistry at Utah State University , Logan,
Utah. Bill and his wife, Roberta, have 11 children and
10 grandchildren.
Mark Ostler, CPA
Chief Financial Officer
As
chief financial officer for 4Life, Mark Ostler, is
instrumental in 4Life’s financial performance.
Mark brings 17 years of professional experience to his
role at 4Life and has served in the roles of vice
president, controller and CPA at leading companies
including SBI Group Inc, Mrs. Fields and KPMG. He
chose 4Life for the unbeatable combination of genuine
people and an outstanding opportunity. Mark travels the
globe and has actually accumulated more frequent-flyer
miles than any other 4Life employee. Known as the
"bulldog" for his ability to get things done (He's a
self-proclaimed "efficiency fanatic"), it's no wonder
4Life keeps sending him from one country to the next.
In addition to his traveling, Mark keeps current with
his professional affiliations with the AICPA and the
UACPA.
P.S. Mark holds bachelor's
and master's degrees in accounting from Brigham Young
University in Provo, Utah. His running keeps him
in great shape (he runs every day, no matter what), with
a top marathon time of 3:09. he and his wife, Debbie,
will gladly share a story or two about their four
children.
Steve Apple
Vice President,
International
Steve has two loves: International travel and
statistics. As the guy who oversees operations in
Korea, Singapore, Malaysia, Australia, New Zealand and
the Philippines, we can honestly say contributes to
4Life's expansive growth worldwide. We call Steve
well-rounded because in the past 13 years at several
companies, he has managed every key department including
finance, marketing, sales, and international operations.
This insight into the "big picture," especially in
operations and distribution, is how Steve keeps
generating innovative and successful strategies for
global expansion. Steve taught undergraduate and
graduate level accounting and business research for more
than a decade, and then cut his network marketing teeth
with another company, where he helped increase sales to
$400 million annually - and that's when we got him.
P.S. Along with a bachelor's degree in psychology (with
an emphasis in statistics) and an MBA, Steve and his
wife, Glenda, have five children and three
grandchildren. When he's not home, you can find
Steve anywhere there's water... boating, fishing,
waterskiing, you name it.
Nolan Buttars, CPA
Vice President of Finance
As
vice president of finance for 4Life, Nolan Buttars helps
4Life offices around the globe ensure that their
finances and budgets are in order and that they're
equipped to grow their markets. Nolan brings 26 years of
experience to his role at 4Life with 10 of those years
dedicated to the network marketing industry. Before
joining 4Life, Nolan was acting CFO and controller at a
network marketing company. His professional experience
includes roles as CFO and controller at other companies
and at a CPA firm. Nolan has been directly involved in
the global expansion of both 4Life and his former
companies. He was instrumental in growing a former
employer's business in Russia by $3 million. And he
introduced an open accounting software platform at 4Life
that significantly streamlined operations.
Nolan is a certified public
accountant and earned his bachelor's degree in
accounting from Brigham Young University in Provo, Utah.
Nolan and his wife, Brenda, have five children and one
grandchild.
Deann Carter
Vice President of Accounting
As
vice president of accounting for 4Life, Deann Carter
oversees 4Life's U.S. financial statements including
accounts receivable, accounts payable and sales taxes.
Deann brings 15 years experience to 4Life. Prior to
joining 4Life, Deann was the controller at ShapeRite
Concepts. She has also held positions at KPMG, a public
accounting firm.
Deann holds a bachelor's
degree in business administration from Weber State
University in Ogden, Utah. Deann and her husband, Russ,
have three daughters.
Hema Heimuli
Vice President of Organization Development & Design
When
you get to know Hema, you'll find out right away that
he's passionate about a lot of things at 4Life. He
loves our distributors, our employees, and especially
our mission of Together, Building People. Most of
all, Hema is passionate about making sure our worldwide
company structure fits in perfectly with the executives'
vision for the future. And his past experience in
both network marketing and organizational development,
helping streamline organizations such as Harman Music
Group and Nu Skin International, makes him a great fit
for his role at 4Life.
P.S. Hema became quite the
celebrity in Utah when he played football at Brigham
Young University in Provo. He loves nothing more
than to relax with his wife Mari and their three kids,
playing tennis, football (of course!), watching old
movies, and vacationing on the island of Kauai, Hawaii.
Jeff Kalinin
Senior Vice President, International
As
a senior vice president in the International Department,
Jeff Kalinin has specific responsibility for the Europe,
Mexico, Russia and Latin America markets. Jeff has 18
years of experience in the Information Technology arena. Prior to joining 4Life, Jeff held the roles as IT
director, manager of data communications and programmer
analyst.
Jeff earned his bachelor's
degree in computer science at San Diego State University
in San Diego, California. Jeff and his wife, Toni, have
two children.
Calvin McCausland, Ph.D
Vice President of Research & Development
As
vice president of research & development, Cal McCausland
plays a key role in developing 4Life's innovative health
supplements and researching their effectiveness. Since
2002 alone, he has overseen 10 human clinical trials for
4Life® Transfer Factor™ products. Cal has a
long, distinguished career in health sciences and brings
more than 36 years of experience to his work at 4Life.
During his career he has developed over 500 supplements
of which several billion dollars-worth have sold.
Several remain top-selling products. His work on how
supplements aid health while drugs interfere with it
earned him the Pokrovsky Award from the Russian
Federation. The Russian Academy of Medical and Technical
Sciences honored him with the title of Academician. And,
his work on an idea that would have the most economic
benefit for the Russian people won him the Kosigin Award
of the Russian Federation. Along with Dr. Emma Oganova,
he has been instrumental in opening the market for 4Life
Products in the Russian Federation.
Cal holds his Ph.D. in
organic chemistry and a bachelor's in chemistry and
physics from Brigham Young University in Provo, Utah. He
is also a retired lieutenant colonel in the U.S. Air
Force and a certified meteorologist. Cal and his wife,
Linda, have seven children and eight grandchildren.
Alan Michaelis
Vice President
of Distributor Relations
To
say that Alan is experienced in distributor relations
would be a huge understatement. With his 17 years
in the industry, "Distributor Relations Guru" is more
like it. Alan's experience has taken him to all
regions of the network marketing world - distributor
support, business services, executive development -
giving him extensive insight into successful
company-distributor relationships. Alan's career
experience reads like a Who's Who in network marketing:
NuSkin, Big Planet, and ShapeRite Concepts, Working with
distributors, from the newbies to top dogs, Alan
couldn't be more passionate about network marketing; he
loves the opportunities it gives people and families to
achieve their dreams, and he's thrilled to help make
that happen.
P.S. With a bachelor's
degree in Business Management from Brigham Young
University of Phoenix, Alan's got the book smarts to
back up his practical experience. An avid
outdoorsman, Alan also loves to wind down with his wife,
Charlotte, and their four kids - and a fifth is on the
way!
Jason Norton
Vice President, International
Who
knew that washing windows could equal unbridled success?
Jason knows! Right after he finished college in 1999,
Jason was recruited by Bianca Lisonbee herself while
washing her windows during a summer job... and he's
never looked back. Jason has had a flair for the
International side of 4Life from the beginning, serving
first as Director of Japan Operations and moving to
Director of Asia/Pacific Operations, then to Director of
International Marketing and Sales. He even spent
some time developing the markets in Australia and New
Zealand - countries that he now oversees, along with
Japan and Korea, as an International VP. MBA-holder,
world traveler, music lover and avid believer in the
4Life Mission... That's Jason.
P.S. Jason is a graduate of Utah State University (BS)
and Brigham Young University (MBA)... oh, and he was
student body president in high school, so obviously he
was destined for leadership. A list of Jason's
favorites would include a rousing game of basketball or
baseball, spending time in the great outdoors, and
playing a tune on the piano for his wife, Kimberly and
their three children.
Emma Oganova, M.D., Ph.D.
President of Eurasia
As
president of Eurasia for 4Life, Dr. Oganova brings 19
years of experience in medicine and six years in
administration to her oversight of Eurasia for 4Life.
Before joining 4Life, she was president of science and
education for a network marketing company. Her career
includes organizing and managing the nonprofit that
created a children's center in Armenia that provided
medical and psychological help for victims of the 1988
Armenian earthquake. She also developed an educational
system for Russian physicians and distributors for food
supplements and completed more than 20 clinical studies
on the effectiveness of food supplements.
Emma has been
honored with the Kosigin (1998) and Pokrovsky (2000)
awards from the Russian Federation and was elected an
Academician of the Russian Academy of Medical and
Technical Sciences. She holds degrees in internal
medicine from the Stavropol State Medical Institute and
cardiology from the Armenian State Medical Institute.
Emma has one son.
Mark D. Petersen
Vice President of Field Development
As
vice president of field development for 4Life, Mark
Petersen interfaces with 4Life Distributors throughout
the world, overseeing meetings and local and regional
growth. Some of the 15 years of experience that Mark
brings to 4Life include legal experience, international
development and field development. Mark formerly served
as vice president of international at both USANA and
FranklinQuest (now FranklinCovey). He was also
instrumental in building the international, purchasing
and marketing departments while at NuSkin. Prior to
joining 4Life, Mark served as senior vice president of
international at ShapeRite Concepts. He has built and
managed organizations on four continents and done
extensive training and public speaking.
Mark holds a law degree from
Brigham Young University in Provo, Utah and a bachelor's
in history and English from the University of Colorado
in Boulder. Mark and his wife, Jenene, have five
children.
Jeremy Taeoalii
Vice President of
Information Technology
Jeremy is a 4Life career man
- he's been here from the beginning - and it's safe to
say that he's an effective "gear-shifter"! Jeremy
began in the call center, then moved to the warehouse
where he worked his way up to supervisor. Later he
switched gears and became the supervisor, and then the
manager, for the distribution center. In 2001,
Jeremy switched gears once more and moved into the IT
Development, where he now serves as Vice President...
but really, we all know that he's really Vice President
in charge of the most important task of all: Marking
sure everyone gets their phone messages and emails.
P.S. Jeremy is crazy about
his five kids! He and his wife, Kelly, love
attending their many sporting events. If he
decides to steal a moment away from his family and play,
the season determines where you'll find him: Swinging a
golf club in warm weather, hitting the slopes with his
snowboard in cold weather.
Norman Taylor
Vice President of Operations
As
vice president of operations for 4Life, Norman Taylor
oversees the everyday activities that keep 4Life
running, including product manufacturing and
distribution, shipping, warehousing and purchasing. Part
of the 26 years of operations experience that Norman
brings to 4Life includes being the CEO for a small sales
and service company that serviced contract manufacturing
companies for natural products. His extensive experience
in distribution and manufacturing include serving as a
product director, director of fulfillment support,
director of production, director of logistics and
assistant vice president of purchasing at companies such
as Tradimex Equipment and Supply, Inc., Daw
Technologies, Novell, WordPerfect and SoftCopy.
Norman and his wife, Debbie,
have eight children and one grandchild.
Trent Tenney
Vice President of Marketing
As
vice president of marketing for 4Life, Trent Tenney
oversees branding, marketing materials and numerous
other marketing functions for 4Life's domestic and
global marketing efforts. Before bringing more than a
decade of sales and marketing experience to 4Life, Trent
served as president and publisher as well as a vice
president of marketing in the alternative health and
nutrition publishing industry. In prior positions, Trent
oversaw the publication of more than 200 alternative and
preventative health publications at Woodland Publishing
and successfully developed niche markets for health and
direct sales publishing. He also worked in sales and
marketing at Zions First National Bank and Bank of
America.
Trent holds a bachelor's
degree from Brigham Young University in Provo, Utah. He
and his wife, Kelly, have four children.
|